If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.
But how do you actually map out your online marketing to get maximum exposure and profit? Thankfully, you can do a lot in only just four weeks with the right planning.
Week One – Planning Ahead
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
Week Two – Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Alternatively, if e-mail isn´t aligned for you, you may consider other channels such as building your Facebook group. Make it your goal to fill your list or group so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.
Try to get you audience over to your different channels so they´ll see you and your offers more often. This will help you gain their trust. Besides, potential customers usually needs to see your offer repeatedly before buying. You could ask them to leave their e-mail adress when joining your group in exchange for a freebie. You could also hold special masterclasses on IG, advertise it on Facebook, and ask people to follow you on IG to catch it – and vice versa.
You don´t need to be everywhere and on all channels at once. Choose the ones that appeal the most and drive sales best for you, and focus your attention there. Once you are established, you may consider expanding to another channel. Otherwise, you might quickly face a burn-out or end up doing all the things only half-way, losing out on results.
If you need some inspiration on what to post on a daily basis, I hightly recommend of investing in this planner with 366 Days of Social Media Posts. Tackle social media and save hours of time and stress with 366 days of social media content planned out for you – and yes, they are designed to build connection, engagement, and ultimately convert – click here!
Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.
One of my favorite ways of marketing myself and running promotions is brand storytelling – you basically use your story and experiences to connect with your audience, and make them recognize themselves in you to create trust – and ultimately convert, as they want whatever solution you used. This is a brilliant way to stay authentic and continusly connect your marketing with your big why and vision – in other words, profit from your passion and purpuse. Learn all about it here!
Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more . You might also want to look into strategic joint ventures and / or pay per click advertising on Google or Facebook.
Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
I have added several free lessons on PR and getting media exposure in my FB Group Her Empowered Story. Join to binge watch these, plus get many more free resources.