There are several things you can do to increase your profits and set up a successful online marketing plan for purpose-driven entrepreneurs.
Here you’ll get a broad overview so that you can flesh it out with details for your specific business.
Marketing doesn’t always come easy to purpose-driven entrepreneurs who let their heart and vision lead them.
However, there is a way to set up a marketing plan that feels really good and natural to you, where you can sell with soul — not sleaze!
The first thing you need to do is to sit down and think about everything that needs to be done in your business to make it a success.
After product discovery and/or creation; marketing needs to be tops on that list.
Marketing sometimes can be left to the wind. But, if you really want to be successful as a purpose-driven entrepreneur, you have to place a high priority on it.
Your 4-week online marketing plan
Week One – Start Planning Ahead
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service.
Your online marketing plan needs to be cohesive and flow together to make sense. Although I firmly believe in creative freedom, make sure there’s a thread to all your content.
Your online marketing plan is not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action.
They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
Don’t post randomly just for posting; make sure that every post is tailored to lead to your goal.
The task for week 1: What do you want to achieve in the next 4 weeks?
Week Two – Email Marketing
Anyone who’s been following me knows that I love email. I love weaving stories into my marketing and building connections, and an email list is perfect for this.
Despite what you’ve heard: email lists aren’t dead!
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects.
Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way.
Create ongoing campaigns for your autoresponder segmented by where, when, and how a prospect signs up for your list.
Make sure you link to your sign-up page on all your channels and refer to it regularly.
If you know in advance what you will write about on your blogs, social media, and email marketing, you’ll be more successful.
Task for week 2: How can you nurture and grow your email list?
Do you need to start sending emails regularly, or do you need to grow your list first?
If email is a big no-go for you, you might want to consider growing a FB group instead to build a community around your work.
Do you need help turning new subscribers into paying clients? Use this planner to create a converting email sequence!
Week Three – Smart Promotion Tactics
Whether you’re a life coach, wellness entrepreneur, or a creative artist, embodying your sales message will help you if you’re afraid of sleazy sales.
Show people how you incorporate your work into your life.
For example, if you’re a wellness entrepreneur, show how your offers improve your wellness.
If you’re a relationship coach, show how you nurture your relationships.
If you’re an artist, let your audience see how you’re living out the creative lifestyle.
By deeply embodying your message and sharing how you live your own work, you’ll build trust and. credibility. In turn, that’ll make it easier for you to sell from an authentic, loving place.
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right.
The fact is you don’t have to resort to sleazy tactics to succeed at earning money online.
You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required.
When you are proud of your products you can promote them on social media, within blog posts, and in email and feel great about it.
There is never a reason to feel guilty about making money from your products and services when they are of high quality.
Need some inspiration? Swipe my 21 unique marketing strategies here — including some you might not have thought of before!
Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone. That includes using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements, and more.
You might also want to look into strategic joint ventures and/or pay per click advertising on Google or Facebook.
Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible.
If you play your cards right with a good online marketing plan, the truth is, increasing your profits is simply a few weeks away.
Outsource Your Marketing Plan
Don’t you want to do it on your own? No worries, I got you, boo! I offer VIP days where we get together via Zoom to hash out your sales goals, target audience, and your unique marketing plan.
Then you can kick back with a coffee and go about your day, while I create your marketing plan and type away to create 90 days worth of content.
I’ll outline and draft 1 weekly blog post, 1 weekly newsletter, and 5 social media posts per week. All you have to do is to flesh it out with spark and personality — don’t worry, it’s so detailed that it’ll be fun to do!
You’ll also receive a customized calendar to boost your visibility, along with templates to match your goal.
For example, if we decide to get you on more podcasts, you’ll get a podcast pitch template and a pitching plan.
And most importantly, the content has a thread to it, and it’s tailored to meet your online marketing goals.
And since I love making things as aligned and juicy as possible, you get the option to incorporate a mini Marketing by Human Design session into it — totally option-able. Still, it’s such an amazing tool that I love using.
Sounds good? Please send me an inquiry here with a little information about you. I can’t wait to hear from you!