How to prepare yourself if you want to get published on media sites & magazines
Are you looking for a PR agency for entrepreneurs? How do you know that you’re ready to get published in online publications? Read on to discover what you need to do before creating your PR campaign.
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it.
Podcasting? They’re on it.
Blogging? They get it done.
Social media? It’s not just a distraction (most of the time, anyway).
If there’s marketing to be done in any form, solo business owners are well aware and are doing their best to get the word out.
But there comes a point where you might need the helping hand of a PR agency or strategist.
Your website has all the traffic you feel you’re going to attract through organic (and even paid) methods.
Your mailing list growth has slowed to a crawl.
Your income has leveled off.
It might be time to bring in a pro to help you get some much-needed local and national media attention.
But before you do, be sure you have a good foundation in place, or all your time (and money) will be wasted.
Having said that, a good PR agency or strategist will be able to help you get PR ready in a flash!
You might also be interested in: Brand Storytelling for Entrepreneurs
Solid, Consistent Branding
This goes a lot deeper than just your logo, colors, and fonts. This is your message, your ideal client, your unique area of expertise, and even how you speak about it.
It’s everything that makes you instantly recognizable to your fans, and it’s what helps media outlets know you’re exactly the person they need.
While you’re updating your branding, be sure to include your:
- Website & blog
- Facebook profile, business page, and groups
- Training & coaching programs and websites
- LinkedIn profile
- Pinterest boards
- YouTube channel
- Podcast artwork and message
You might also enjoy the following free Masterclass, designed for you to pitch & publish on your own:
Media-Ready Swipe Files and Photos
Imagine for a minute that CNN called you to ask your opinion about an important news happening. How quickly could you respond with a bio and headshot?
A key component of every PR campaign is having an accessible, easy-to-find media page from which you can instantly pull the information any journalist or producer needs.
Unless you have this page in place, you either have to get it done yourself or ask your PR agency for entrepreneurs for assistance.
A Crystal-Clear Message & Ideal Client
While it might seem more marketable to have a wide area of expertise and varied clientele, the opposite is actually true.
Experts have a small niche.
As one content marketing strategist puts it, they delve “an inch wide and a mile deep.” By focusing your efforts, you are able to dig deeper than simple surface issues and serve your clients better.
The same is true of your ideal client. When you try to help working moms, new dads, college students and empty nesters, you wind up serving none of them very well.
Instead, you should have a very specific client you want to attract.
Are you ready to work with a PR agency or strategist for entrepreneurs?
Once you have these 3 pieces in place, you’ll have a solid foundation that will support you in your media outreach efforts.
More importantly, you’ll be able to make the most of every opportunity a PR agency or strategist can bring your way.
Are you ready to increase your visibility and attract new clients? Then book a free clarity call to explore your options.
I offer guest posting to authority sites, press release distribution, PR coaching, or a blend of all three.