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How to Write Sales Emails: Examples for Entrepreneurs

“You need a list,” they said. “The money is in the list,” they said. “You need email marketing,” they said. So you got an email provider; you added an opt-in box on your website; you have a couple of subscribers; now what? Here’s how to write sales emails with examples for entrepreneurs!

The first step to making sales with email is to sit down and plan out what you’re going to send to your list. The money is in the list ONLY if you stay in contact with the list.

If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribes and maybe even a few spam reports.

Simply because you weren’t consistent in your communication and your subscribers probably don’t remember who you are or how they got onto your list.

This email contains affiliate links. I get a small fee to fund my coffee frenzy at no added expense for you. As this blog is powered by creativity and coffee, you’re helping me create free content. It’s a win for everybody, really!

Know Your Email Subscribers

You need to know who you’re talking to if you want to write sales emails that are successful.

Your subscribers should also be your ideal clients. You may have a few who don’t fit that ideal description and maybe they subscribed because something about your opt-in offer intrigued them but basically, speak to your ideal clients.

What do they need? What are their pain points right now, this minute? How can you help them? What products or coaching packages can they use in their lives right now?

Knowing the general details of your subscribers’ lives and their needs will naturally tell you what kinds of offers to make. Of course, offer your own services and products first but also investigate affiliate programs of products that compliment what you offer.

Woman sipping coffee with laptop in front her in her living room, reading this blog post on how to write sales emails

Don’t Be Afraid to Ask Questions

In this social media age, people are gung ho to offer opinions on absolutely everything, so don’t be afraid to ask open-ended questions about what your subscribers need.

This is email market research and shouldn’t be construed as an invasion of privacy. You want to fill their needs and guessing isn’t a productive way to use your time.

Consistency is key to developing loyal followers so plan your emails to correspond with your other content efforts during the month. Decide how often you will email your list then pick a specific day of the week.

Get Used to Planning Your Email Marketing

Mark your email marketing planning in your calendar so it’s official (yes, you should consider yourself a client). At the very least, tie in your weekly blog content with your email theme/offer or get adventurous and choose a monthly theme.

Write it all down so nothing falls through the cracks.

How to Write Sales Emails: Examples and Swipe Files

Email marketing is just one small part of content creation for entrepreneurs and business owners.

If you feel your content creation is never-ending and don’t want more on your plate, I have great news for you: The Happy Subscribers Toolkit with plug-and-play email templates.

It’s basically the next 24-months of email marketing done for you with easily customizable plug-and-play templates.

You also get welcome sequences, sales sequences, and so much more. Check it out here to get tons of email sales examples to steal and use as your own!


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