Social media is a goldmine for online businesses, and Facebook is undoubtedly one of the most popular platforms for promoting your services. But how do you actually get new clients on Facebook?
Read our in-depth guide to map out your client-getting, money-making social media plan, and discover some new ways to make money on Facebook that you might not have thought of!
Psst! You might also enjoy this article right here, that’ll show you how to keep on making money online while taking a vacation.
Get New Clients on Facebook: Don’t Be Afraid to Show Your Personality
There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you.
Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase.
These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.
Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers:
Share Your Humor
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or grandparent? Share it. Everybody needs a little pick me up during the day and laughing also releases stress.
What are Your Weekend Plans?
Do you have a favorite hangout on Friday nights? Or do your Saturdays find you on the soccer field? Supporting your favorite local charity by attending their running race or annual gala? I guarantee you’ll get some other soccer moms commiserating with you and you’ll bring awareness to a local business and/or charity.
Love to Travel? Share Your Favorite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing your notes of your favorite locations will help others planning a business retreat or conference. These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your customers don’t travel, they can still live vicariously through you!
Share Your Lunchtime View
Almost everyone enjoys leaving the office for lunch so why not settle in at a park, by the water, or on the beach and share your view on Facebook. Even if you’re stuck inside during bad weather, your view can stir up fun conversations.
Show Them Your Favorite Hobbies
How do you relax after a long day’s work? What pulls at your heart strings and really motivates you to push through your work load so you can enjoy your free time?
Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your finished project, or simply share how you discovered this hobby.
These are just a few ideas of what to share online that still shows you’re a real person with a real life outside of work. These types of lists are really unlimited in length because you are so uniquely different from every other person in the world. Showcase what makes you YOU; show us your talents outside of your work. Sharing these glimpses into your personality and your life will attract your audience.
Be Confident in Your Business and Always Ask for the Sale to Get New Clients on Facebook
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right?
In order to make a profit get new clients on Facebook, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase? Not at all. I like to call that “wishful marketing” and it simply doesn’t work.
That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.
Find Your Confidence
It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes.
Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t found the right people yet.
If you have put careful thought into what you want to offer your target audience and you have created coaching packages and/or services to meet those needs, be confident in telling people who you serve and how you do so.
- Create introductory posts on Facebook – on your personal profile and business page – and give a short summary of who you are and what you do.
- Spell out exactly who you’re seeking as your target market; think of those web pages you’ve seen with the specific title, “Who Should Work With Me.”
- Create a Facebook Live series where you answer frequently asked questions as they relate specifically to your business.
- Find a podcast or other interview opportunity where you can share your expertise with a larger/different audience. Interview scenarios often put people at ease because you’re having a simple conversation.
When the Time is Right, Ask for the Sale
Your customers will purchase from you when they know, like, and trust you, so coming on strong with heavy sales talk or pestering them like a used car salesperson will chase those promising customers away.
Instead, gently nudge these prospects down your sales funnel. If you have never heard of a sales funnel, it’s simply a visual representation of how you’ll guide prospects toward your higher-priced products.
In this manner, you’ll have lower-priced items for sale for those who say they’re interested but don’t have the money. If they purchase your lower-priced item, they may find the money in the future for a higher-priced item, but only if they know about the other products/services you offer.
How do you ask for the sale? Here are some thoughts:
- Include Calls-to-Action everywhere: at the end of every blog post; in your social media posts; within your eBook and other products. Invite your prospects to take the next logical step with you.
- In your email marketing: don’t be afraid to tell your readers about new offers. Never assume someone knows what you’re up to; be proactive and proud of your accomplishments and shout it from the rooftops.
- At the end of your one-on-one consultations: always ask if they are ready for the next step (i.e.: to make a purchase) or if you can follow up with them after a specific timeframe if they need time to think. If someone is on the fence, now is when you nurture this relationship so they remember YOU when they are finally ready to make a purchase.
At the end of the day, if you listen to what your audience needs, there’s no harm in making the offer and asking for the sale. If they say no, move on while nurturing the relationship.
Do you know how to write compelling social media posts that sell?
If not, then our brand storytelling for entrepreneurs course is right for you! Sign up below and craft your core brand story + learn how to sell with stories across all platforms.
Spread Your Name Recognition with Boosted Posts on Facebook
While you’re putting in the time to grow your network, there’s one more avenue you can use to reach a larger audience and get new clients on Facebook: boost your posts.
If you want to use ads to get sales and generate leads, skip this part and scroll down to “Increase Your Sales and Name Recognition with Facebook Ads“.
Quite simply, boosting a post is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of time.
Isn’t Posting Daily Enough to Get New Clients on Facebook?
This answer depends on your end goal for your business. Posting and interacting daily will definitely grow your followers but if you want a quick jumpstart add in a boosted post and examine the results.
One friend recently boosted a post for a total of $30 and it brought in $202 in sales. It was a “set it and forget it” process and she set a monetary limit so as not to break the bank but she was very pleased with that result; so much so that she’s boosting the same post again.
Why Should I Boost a Post?
No doubt you’ve noticed lots of changes with the Facebook algorithms lately and you’ve probably heard lots of people complaining about those changes. After all, people need to see your stuff for you to get new clients on Facebook.
Business page organic reach has declined drastically so you can’t depend on Facebook algorithms to get your posts seen, even if people have liked your page.
So, instead of taking a passive, “I hope you see my posts” stance, let’s be proactive and boost a post to bypass the questionable organic reach of your basic post.
Boosted posts also allow you to highly target your viewers, so you are in complete control of the demographics (again, a highly proactive approach).
You can set a certain geographic area as your target or a specific age range. If you have thought carefully about your target market demographics, this step will be easy to complete.
Speaking of control: you are in control of how much you spend on this boosted post as well as the length of the campaign.
Theoretically, you could run a campaign for $1 per day (the daily minimum allowed) but if you spend more money each day, you will reach a larger number of people.
How to Create a Boosted Post
Most importantly: you can only boost a post from a Business Page, so if you don’t have one set up yet, get that done.
Step 1: Choose which Post to Boost
This can be a current post or you can write a brand new post. If you’ve been active on your page, you will even see recommendations for which posts to boost. The choice is yours, just think about the purpose of your boosted post, then choose the most appropriate post for your goal.
Step 2: Choose Your Target Audience
If you want to grow your name recognition, select your own demographics, geographic area, and/or age range. You can even create multiple audiences with different demographics by clicking on the “Create New Audience” link.
Step 3: Choose Your Budget and Campaign Duration
How much can you afford to spend each day your campaign runs? How many days do you want the boost to run? You will see Facebook’s estimated reach climb as your budget amount increases.
This is still an estimate so make this decision based on what you can actually afford as opposed to the number of people who might pay attention to your boosted post.
Step 4: Setup Your Payment, Hit the Boost Button, then Analyze the Results
Seeing the results of your boost is exciting because Facebook offers easy-to-understand insights for every boosted post. You will see your actual reach as well as how many clicks your post received.
From there you can determine if you received any sales directly from this post or if you noticed an increase in friend requests during this time frame.
Luckily Facebook has made boosting a post very simple so once you go through it once, it’s much easier to understand. And once you set all the details, you can go about your day while your boosted post works its magic to bring you more target audience members.
Don’t Sit in the Shadows – Tell Your Message to the World
When you want to get new clients on Facebook, you need to get out of the shadows. When was the last time you actually talked about your business and what you do for people on Facebook?
Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?
I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you.
If you want to get new clients on Facebook, don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.
True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you.
Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish.
Using three different avenues raises your odds that the people in your target market will see something of interest, and that way turn your followers into new clients on Facebook.
Optimize Your Personal Profile
Prospective clients will check out your profile on a daily basis if you do a good job of posting consistently and reaching out to others as friends.
So, in order to grab their attention and get new clients on Facebook, be sure you fill out ALL the space on your personal profile page as completely as possible.
- Add a bio – describe to your followers what makes you tick and how you’re unique
- Add featured photos – a nice, visual way to grab attention with photos from conferences, workshops, speaking engagements, etc.
- Add your workplace information – link to your website, Facebook Group, and Facebook Business Page
- Link other social media profiles – under the About >> Contact & Basic Info section
Even though your personal profile is meant for personal stuff, you can certainly announce the launch of your book, post photos of your recent trip to a mastermind retreat, or talk about the convention you attended and met your favorite mentor.
While these are business-related and a good way to get new clients on Facebook, you’re not purposefully promoting your business via your personal profile.
Create a Business Page on Facebook
The standard rule of Facebook is you use a business page to promote your business while your personal profile is meant for personal communication.
So, to stay in good standing with Facebook, create that business page and optimize it in the same manner as you did your personal profile.
Business pages have come under fire recently because users complain that they never see page posts in their news feeds, even though they have liked the page. While this is aggravating, don’t give up yet.
If for nothing else, you can add your website link and other contact information here and, since it’s a business page, you can talk about your business and promote your products every single day, even multiple times a day, without penalty.
You can also run contests from your business page as well as add an opt-in offer to one of the tabs. Consider this a quick overview of your business where your followers can decide if they want to move forward with a consultation.
Put a “Send Message” button on your business page to make that appointment booking even easier.
Use Facebook Groups to Woo Prospects
Groups can be another great resource to chat directly with prospective clients, and you can definitely get new clients on Facebook by being active in groups.
Public groups are a good way to handle customer service questions. Closed or Secret groups are best used for specialty discussion topics or memberships.
Keep in mind that successful groups need daily interaction from their host so they don’t forget about you but that’s easy to add to your overall Facebook marketing plan.
Remember this important note: finding clients is all about building relationships and that doesn’t happen overnight.
Talk about your business, showcase your expertise, reach out to your followers, and when the time is right, they will remember your name because you dared to talk about what you do.
Be Social on Facebook, Reach Out and Make Friends
So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. You can’t skip this step if you want to get new clients on Facebook.
It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.
While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common?
Communication and interaction between the two parties. You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting. So make sure you engage with your audience to get new clients on Facebook.
Plan Daily Posts
Consistency is key to growing a social media audience and that means daily posts on your personal profile, business page, and in your prospect group if you have one. These posts should all be written differently to avoid getting labeled by Facebook as a “spammer” but they can certainly have the same theme or message.
Think About Your Target Market
Who is your ideal client? What time do they visit Facebook, during the day or evening? Do they belong to any particular groups? Think about that special client avatar – your ideal client – and plan your postings accordingly. What does she really need help with? Do you have advice that can help her? Understanding her needs will aid you in reaching her directly.
Leave Comments to Start a Conversation
Instead of just “liking” a post on someone’s page, try leaving a comment or asking a question to start a conversation. This can occur in a group, page, or personal profile. Be authentic when choosing your words and if a conversation ensues, consider sending a Friend Request.
Pay Attention to Who Leaves Comments and Likes Your Posts
When someone leaves a comment or likes one of your posts, click into their personal profile and determine if this person is a part of your target audience. If so, consider sending a Friend Request or following them.
Share Some Free Advice
This is especially true in groups when other members ask a question or need help solving a problem. If you know the answer, give it freely instead of adding a link to your product (check the group rules first). You don’t’ have to give away all your trade secrets but this is a simple way to show others in the group that you know what you’re talking about and you care about helping others.
Plan an Online Event and Encourage Others to Share with a Friend
Video is HOT when it comes to reaching your audience and developing a relationship quickly so take advantage of using Facebook Live.
Plan out what you want to talk about (consider an overview of your business; or a sneak peek at your book or signature class; or the Top 10 reasons why you need a coach).
Create some buzz and let your followers know the day and time of the Live event and encourage them to share the day/time with their friends. In this scenario, your video should offer useful tips or information for your target market. If they like what they hear and they are attracted to your style of presenting, they will \quickly become followers.
Be creative when it comes to finding new followers on Facebook and remember to nurture the relationship with these new friends.
Increase Your Sales and Name Recognition with Facebook Ads
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process.
If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach.
Facebook Ads are created in the Ad Manager and you’ll need to know the demographics of your target market as well as how much you want to spend and how long you want the ad to run.
But first, Facebook wants you to identify your ad objective and you have about 12 options to choose from.
Next is setting up the ad. Choose the Facebook Page you want to promote and then choose the demographics. If you look at the gauge in the right margin, you’ll see a Potential Reach number that probably is in the millions.
Who wouldn’t want millions of new leads, right? Don’t be fooled. Of those millions of names, how many would actually be QUALIFIED leads? Do you think you’ll make many sales from a million names if they can’t afford your products?
Knowing your target market demographics will whittle down the potential numbers but they will more accurately match your market’s qualifying traits.
How to Target Fans of OTHER Facebook Pages
Yes, this is really a thing! And no, you’re not stealing audience members from other brands; you’re merely introducing yourself to those followers in hopes of winning them over to your brand.
After you enter your own demographic information, click on the Interests field and start to enter the name of the Facebook Page you want to target.
If the page has enough fans, it will likely show up in the dropdown box as a match. If a match doesn’t come up as you type in a page name, it’s not available to be targeted.
When it comes to setting a budget, you can start as low as $1 per day but as with anything, you get what you pay for. Smaller budgets will reach fewer people; running an ad for fewer days will also reach fewer people.
So determine how much you can realistically afford on this campaign then decide how many days the ad should run.
Tips to Designing an Effective Facebook Ad
We all know that Facebook has many, many rules about everything on their platform and how to design an ad is no exception. Your ad should have a pleasing photograph but you are limited to how much text you have as an overlay.
Their magic number is less than 20% text on your actual graphic because they say these ads perform better. This 20% rule does NOT include the body text of your ad (which appears above your graphic). Exceptions to the 20% rule are book covers, album covers, etc. which already have text printed on them.
Always be sure you have the rights to use the photo! Your best bet is to use your own photo or a stock image that you have purchased. Grabbing images from Google Images is not proper and very well could be a copyright infringement.
If you’re looking to collect new leads or sell your newest product, running a Facebook Ad campaign can be a worthwhile investment.
Be clear on who your market is and simply follow the steps as Facebook has laid them out. Once your ad is running, log in to your Ad Manager to analyze the performance results.
Do you have a juicy landing page or sales page to go along with your ads?
If not, download our free sales page template and map out your money-making sales page in just a weekend!