For an online business owner, a sales
funnel is probably the most important marketing tool you have. And yet many
entrepreneurs - both new and established - have no clear understanding of what
a funnel is or how it works.
Stories can be powerful if you know how to grab your audience’s attention. You have a short amount of time to pique their interest but then it takes much more effort to keep them interested. It’s quite easy for me to say, “Tell a story to connect with your ideal audience,” but where do you begin? Do you start from the day you were born and continue through your awkward middle school years? Most likely not. First, you need to create a plan, then you need to decide which details and how many details are warranted.
In such a fast-moving world, it's so important to stay on the cutting edge. Your creative ideas of yesteryear probably have minimal impact on today's innovative age. With that said, you've likely realized the importance of finding inspiration for innovation - while staying authentic and true to your vision. Quite the task, don't you think?
With millions upon millions of people using the internet every single day, it’s very easy as a coach to get caught up in how to market your business online. But offline marketing is equally important for your business success and shouldn’t be ignored. The two factions really should work hand in hand for ultimate success.
Your storytelling skills are wasted unless you identify your ideal clients and where to find them. Think too broadly and you’ll attract freebie seekers or others who will request a price reduction. Or you’ll find those who can afford your price point but who don’t want to do the work. Narrow your sights on your ideal client and create a storyboard with their demographics. Where do they live? Are they married? Do they have a family? How old are they? What are their pain points? How can you help them?
I have always lived my life with an all or nothing mindset, daring to dream big and refusing to settle. I need to feel passionate about everything I do and make it part of my lifestyle, or else I won't do it. Though frustrating at times, it is also the reason I became an environmental and travel writer, and never gave up.
Welcome to Her Empowered Story - a content & copywriting service for stand-out brands and conscious entrepreneurs craving an online brand that truly stands out & converts with magnetic content.
My name is Eileen, a copywriter, brand storyteller, and creative rebel. I believe we all have a story to tell, and I am here to help you empower yours.
Eileen Ystheim xx
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